At the heart of most success stories lies a framework of brand invention, the creation of a persona or x-factor that raises an artist above the noise. But for pop vocal group Anthem Lights, it is reinvention that’s catapulted the talented foursome to nearly 500 million YouTube views and over two million monthly listeners on streaming services. The indie group’s success is due in large part to the foursome’s vocal prowess (Caleb Grimm, Chad Graham, Spencer Kane, and Joey Stamper are all exceptional singers), creative mash-ups and reinventions of pop hits and beloved hymns.
“I think the most unique thing about us is that we do all kinds of music,” shares Graham. “We do everything from a hymns medley to a Drake cover to a year-end mash-up. Our musical diversity is our identity.” Anthem Lights produces a wide variety of new covers, original songs and video content every month, a perfected mix that keeps their fans engaged.